TGH Aviation
www.tghaviation.com 
Auburn, California
420% increase in online sales!

The Goal:

Drive traffic to a revised ecommerce website and increase sales by increasing the quantity and quality of leads.

The Challenge:

TGH Aviation had implemented an improved ecommerce website expecting to generate significant sales through the implementation of a new look and capabilities. Using in-house skills they had achieved very limited results in attracting and selling product via the website. WSI was asked to develop and implement an effective Internet Marketing strategy to significantly increase sales via the website.

The Process:

WSI worked with the staff of TGH Aviation to define their target market, review their existing marketing channels (existing website, Tradeshows, Magazine ad placement, etc.), and evaluate their existing websites, as well as the websites of key competitors. Once this assessment was completed, WSI recommended a strategy and campaign budget based upon the guidance provided by TGH Aviation.

The Solution:

TGH Aviation implemented a customized search engine marketing plan focusing on four keyword phrases in addition to a national WSI Local Adworks campaign.  Through the modification of the existing website html architecture; development and implementation of optimized website landing pages; the establishment of a high-quality link optimization program; and the implementation of a WSI Local Adworks campaign, WSI has helped TGH Aviation achieve a 420% increase in sales for the period January – May 2008 compared to January – May 2007. Implemented services;

• WSI Internet Consultation and Strategy Development
  

• WSI Search Engine Optimization

• WSI Local Adworks

The Results:

Significant increase in visitor traffic and online sales. TGH Aviation experienced a growth in visitor traffic from 3000 to more than 50,000 visitors, with a 420% increase in new product sales. Since implementing WSI Local Adworks, TGH Aviation has received 793 telephone calls and 126 emails directly related to the WSI Local Adworks campaign.

Client Satisfaction: